M-store

project: M-store „souvenirs edition”
place: Spain | Barcelona
type: proffesional work | interior design
design: august 2013 | built september 2013
cooperation: External Reference Architects
creative director: Chu Urroz

Renovated by Jean Nouvel Fábrica Moritz is the home of Catalan brewer Moritz, which was first started up in 1856 and relaunched by the Moritz family in 2004 after a 26 year hiatus.

Main goal for this project was to design an exhibition for souvenir shop. Leading topic was MORITZ WORLD – the reinterpretated image of the world, reflecting the range of countries worldwide where Moritz products are being sold. For these reasons we have created a brand new map of our planet, a new order ruled by Moritz Brewery. Another issue was to create space for the souvenirs on a huge table. For this modular and prametric-a-like structure was designed, creating tectonical hills and valleys for products exposition. Colours of all of the elements reflects colour range used for Moritz’s occasional products.